ABOUT LAUREN


Woman in floral blazer and shorts posing on a waterfront with city skyline at night.

'I NEVER LISTEN TO WHAT THE ODDS SAY, WHY WHEN THE UNIVERSE RESPONDS TO WHAT I SAY?' — BIG SEAN

Lauren Friedman, Founder/CEO Why Go Project — A purpose-driven enterprise organization and Global Healing Ecosystem [Re]defining the human experience through the lens of trauma to biohack an embodied comeback, with nervous system literacy — the Art & Science of Connection.

How can we change or solve for what we don’t understand? Nobody teaches us ‘how-to-human’ from a nervous system lens, until now; the foundation of wellness, human and societal function and as close to a panacea for society as possible.

Inspired by Lauren’s four-decade transformative and jaw-dropping journey, her mission is personal, stress-tested to the max and life-altering. Lauren’s lived experiences are not just compelling, they are consequential. Embodiment isn’t just a buzzword for her, it’s a lifestyle. Healing isn’t just intellectualized, it’s integrated somatically.

A prolific, ex-Advertising and Technology (AdTech) veteran and the ultimate trauma-informed connector, mentor, diplomatic alchemist, visionary, thought-leader, advocate, speaker and storyteller. Lauren sees things other don’t, allowing her to connect deeply and effectively with others – Survival Mode as a Superpower™.

Lauren is known for her contagious energy, curated resources and ability alchemize perennial chaos into power – habitually rising from the ashes. Her unique POV allows her to traverse cross-disciplinary, seemingly disparate systems, ideas and under-served communities.

Host of the Trauma Translator™ Live & Pod, creator of Merch With A Purp™, Trauma Translator™, Why Go Foundation, Trauma Translator™ After Dark, HOW-ARE U HEALING™ Global Healing Resource Hub and more.

Lauren is breaking stereotypes, barriers to entry and baffling with brilliance on a global scale, by helping humans find inspiration, education and support to transform their lives through the power of connection!

‘MY TRUTH IS CRAZIER THAN ANY TALE I COULD EVER DREAM UP’

‘‘SON, SHE SAID HAVE I GOT A LITTLE STORY FOR YOU…’ — PEARL JAM